Use of IT in Healthcare is becoming prominent overtime with digital disruptions and innovations. It is enhancing the quality of healthcare services delivery and improving everyday lives of the patients. As with every other Industry, Healthcare Industry also has a large amount of data. This “Big Data” that consists of the patients, doctors, medicines, diseases, hospitals, case studies, healthcare equipments and everything related directly or indirectly with this field.
The integration of healthcare with technology came out as Health Information technology which focused on digitizing each and every aspect thus transforming the healthcare enterprise to become a full fledged digital healthcare enterprise.
However, the advancement in digital healthcare has been somewhat slow. People are taking small progressive steps in order to trust the efficiency of digital devices and process to fulfill their healthcare needs. As compared to retail sector or food sector where majority of people have come on Digital platforms for grocery shopping, clothes or accessory shopping, ordering food delivery etc, there has been very less of that population who appoint doctors online or ask for online medical help.
The online players are also small. Considering medicine delivery, a user will find just a handful of prescription medicine delivery companies which had created a brand as compared to grocery delivery or FMCG goods delivery platforms. Similarly, there is no such established name in India which provides online medical appointments, online consultations with psychologists etc.
Well, this is because of a reason. The slow pace of digital healthcare is the result of many prevalent myths placing roadblocks in online healthcare progress.
First Myth- It tells that people don’t want to use digital services for healthcare.
Many healthcare executives hesitate and think that digital presence will be a high risk as they believe that people don’t want to have online services. They believe that the service is too personal and sensitive to be expressed or discussed by patients over digital media. But, a survey conducted by McKinsey reveals that 75% of people want to take help of digital services provided they are of good quality. Patients complaint that the services present now lacks quality and effectiveness.
Second Myth- Mobile health be the Boss of all
People think that healthcare digitization is synonymous to healthcare services through mobile devices only. They tend to believe that it is the game changer thing which is not just to decide. Mobiles no doubt will play an important role but will be one of the other channel in delivering the services not being the single critical factor. It is more demanded among young generations while older people with chronic diseases still look for other options.
Third Myth- To make everything available at single platform
Companies tend to think that it is necessary to offer everything at one place which is not right. If you believe that you can only get users and earn by providing everything like medicine delivery to arranging doctor’s appointments, a database of hospital information to providing a proper health diet, it will go messy and you may end up nowhere. It’s smart to start small, sense the needs and gradually expand.
Therefore, healthcare organizations as well as young age entrepreneurs should do proper research and look for ways what works and what not. Online Healthcare Applications are of much demand and they must do experiments to know about the things that get patient’s attention and are of value, collect insights and innovate. There is large room for innovation in this sector. The opportunities are huge, just break the myths and be the pioneer of the online healthcare services sector.