The increasing demand of the smartphone has led to changes in the way we work and think. Mobile application for a business is more of a need than an option nowadays. Mobile penetration is extremely high with more than 90% of the world’s population using a smartphone. The idea of mobile wallets, banking online, online shopping through details of your card indicates that many users operate through a mobile for money transactions.
There are many reasons why a mobile application investment is much better than an investment in marketing. In the current Era, companies also focus on providing enhanced mobile experience to customers. E-commerce and other business require mobile app for various purposes such as: -
- Personalizing user-experience: A mobile app allows you to engage better with your clients. You will be able to target the right audience once you have figured out how the mobile app traffic looks like. You can integrate an app with social media sites as well as texting/chatting options. You can even keep a track on the mobile data and send personalized emails to your customer related to promotional offers.
- Uplifts customer loyalty: If your business has its own e-commerce mobile app you can constantly remain in touch with your customers even while traveling to a different location. Once a customer has downloaded and installed your business app, you can anytime contact them to special customer offers and bonuses that they can easily purchase or shop through as per their convenience.
- Improves buying experience: You can play to run a physical store along with mobile app that will boost the idea of in-store shopping as well. The app can also integrate a feature that google maps help customers find a store nearest to their location.
- Flexibility : Apps are very additive as a user constantly is on some app for either food, travel or shopping. A mobile application gives customer an unobstructed way to use the application wherever needed. The two factors which drive a successful mobile app is the flexibility is gives and the amount of time it saves for the customer. Mobile apps are pocket-friendly that can be carried anywhere without actually carrying anything.
- High usability: Mobile apps are like one-shot chance, it either works well or it fails for good. In a mobile app you don’t have to wait for a page to load or walk up to a computer even today. Once a mobile app has put your business in the limelight, it has increased your interactivity with users. A lot of credit for successful app goes to mobile application development company that you hire. Creating an attractive app with HD images about what the business is offering can surely lead to a successful business application.
- Improved customer care: Unlike relying on a sales representative to show you the way and clear your doubts. Mobile apps are self-help through online customer care chat windows. This helps to answer all the customers FAQ’s on a common platform that other customers can read too. You can always add a section for a chat window that allows you to open doors for each and every customer query on a real-time basis.
- Built-in features: Since the entire mobile app setup is on a smartphone platform it is important that you can creative ideas to make it more convenient service for any user. For instance, GPS locator can provide directions to any retail shop related to your business. At the same time you can add any running discounts or offers at the retail store showing up in the application. Another idea that can be added in an application is using microphone for commands rather than typing a text in the search tab.
- The interface: Now is the fashion for Hybrid applications, you can just target a limited audience and except a great deal of success immediately. The entire idea is to first ensure that you reach out to as many smartphone users as possible. There are different types of smartphones with different OS. Make sure you are able to meet that compatibility level in your business app as well.