The US being the most developed market in the world for online shopping has set a global benchmark for e-commerce, housing the leading e-commerce companies. These companies have set the pace and created a standard for e-commerce businesses across the globe. The success of the online market and e-commerce companies in the US owes to the affluent population that relies on internet-enabled devices for their shopping needs. A major share of the population in the US accesses mobile applications to search for products and complete their purchases on websites using a laptop.
Therefore, the surging dependence on mobile phones for online shopping is becoming a boon for e-commerce businesses as well as app developers. However, despite the influx of e-commerce apps on the app stores, not all apps are successful and only a few are able to gain the attention of customers. Therefore, in this blog, we will be listing out the top 6 e-commerce apps in the USA to understand the potential reasons for their success.
With estimated traffic of 2.476 billion every month, Amazon is the leading e-commerce app in the US. Amazon started as an online bookstore in 1994 and later expanded its product line to electronics, furniture, media, food, apparel, jewelry, etc. Amazon now sells a wide variety of items, and interestingly its logo A to Z signifies that it sells anything and everything. The e-commerce app has established its presence in many countries and has, therefore, become a global e-commerce leader. It is further expanding its brick and mortar retail business after acquiring Whole Foods Market and is also exploring the electronica, cloud computing, publishing, production, and video streaming segments.
eBay experiences monthly traffic of 1.115 billion customers and an estimated 255 million installs, ranks second in the top 6 e-commerce apps in the USA. Founded in 1995, eBay provides an online marketplace to enable businesses and other people to sell and buy products through an online auction. It has now established its presence in over 20 countries, providing a platform for the sale of a wide range of products such as electronics, cars, fashion, sports products, toys, home and garden products, industrial products, and business products. eBay has 190 markets across the globe and more than 180 million active buyers with an average rating of 4.37 based on 2.88 million ratings.
The Walmart app enjoys estimated traffic of 321 million every month and the reputation of the largest retail corporation in the world. It offers a rich shopping experience at hypermarkets, grocery stores, and department stores from the comfort of your home. The app offers smart features such as shopping lists with coupon codes by manufacturer, real-time price calculator, QR code scanner, adding items to the cart by scanning code, typing or even voice-search. It gives customers access to the local inventory and an option to search for products through advanced filters. eBay has established its presence in Canada, Mexico, and many other countries as well.
With estimated traffic of 198 million customers every month, Etsy secures the 4th place among the top 6 e-commerce apps in the USA. It provides an imaginative marketplace to sell and buy vintage and handmade products as well as unique and creative items manufactured at factories. Additionally, people can also sell products related to photography, art, accessories, clothing, beath, beauty, food, toys, etc. In this automation-inspired era, Etsy attempts to connect human beings on its platform through creativity and imagination. Etsy helps small sellers and businesses to transform their ideas into profitable businesses.
- Home Depot
Home Depot experiences monthly estimated traffic of 142 million visitors. Founded in 1978 as a hardware store, Home Depot has come to gain recognition as the largest home improvement retailer in the world. It serves its customers with over 2,200 stores in the USA, Canada, and Mexico. Home Depot sells over 1 million products online and over 35,000 products in brick and mortar stores. The products sold range from home and garden equipment, furniture, tools, construction products, and associated services which are mainly aimed for DIY customers and Do-It-For-Me customers.
The Home Depot App enables customers to look up detailed information on items using the barcode, view store maps to locate aisles and bays, or even view a 3D image of what an item would look like where you place it. It also allows customers to make shopping lists, track orders and receipts, and avail promotional offers and special buy of the day.
With an estimated 114 million visits every month and over 10 million installs of the app, Target enjoys the reputation of the second-largest department store after Walmart. Founded in 1962, Target has established its presence with over 1,800 stores across the US. The online store sells products such as apparel, furniture, home decor, groceries, toys, electronics, and hygiene products. The Target app allows customers to make a shopping list, see if the product is available in the nearby store, place order and pick up the order from the driver’s seat.
Besides these top 6 e-commerce apps in the USA, other brands are also acclaimed for their impact on the market, however, they do not qualify for being e-commerce platforms as they do not sell multiple products or brands. The above apps enjoy their reputation as they provide unique features and use cases to their customers through continuous analysis of their customers’ behavior and understanding of their needs. Therefore, if you want your e-commerce app to make it to the list of the top 6 apps, you would have to leverage the emerging technologies and changing trends to your advantage and provide the best value proposition and great features to your customers.