The influx of mobile apps on smartphones has not only appealed to the tech-savvy and younger generation but has also provided a great deal of convenience to the older generation. People love shopping online because of the convenience it provides and the time it saves instead of having to visit stores and standing in queues to make payments. It is no wonder that the grocery industry has been growing rapidly with the online grocery sales expected to reach $30 billion by 2021 in the US alone.
What are the reasons grocery delivery apps are failing?
This lucrative industry and the changing grocery shopping trends have attracted many businesses that are trying to set a firm foot in the market with their feature-enriched grocery delivery apps. However, like any other business, grocery delivery apps also face many challenges and have to shut down. Therefore, we will be discussing the top 7 reasons why grocery delivery apps fail and how to avoid them, so that your business can sustain in the long run.
1. Storage Issues
The main issue for a grocery business is stocking perishable products as they have a shorter shelf-life. These products end up being discarded if not purchased by any customer. This results in significant losses for the business. Some businesses deliver items such as fruits or vegetables that have lost their freshness. This results in negative reviews of the grocery delivery app from customers. Moreover, not stocking such items may also affect the sales, as lack of inventory may impact the user experience.
Solution: Grocery delivery businesses can analyze the products that customers buy frequently and stock items accordingly. Many businesses follow the First In First Out rule. However, the ones that are not aware can use FIFO to avoid items from perishing before they are sold out.
2. Consumers’ Behavior
Consumer behavior drives and impacts grocery delivery business significantly. Therefore, businesses have to constantly keep themselves updated with the current trends in consumer behavior to be able to provide products and services as per their needs. However, predicting their behavior and staying a step ahead is a challenging task.
Many people still prefer to go to the stores for grocery shopping. They believe that the food items sold through grocery delivery apps may not be fresh.
Solution: Grocery businesses can attract customers by providing the guarantee of delivering fresh food items. Increasing the brand value of the app will also enable customers to trust your app and increase customer loyalty.
3. Inadequate Marketing Strategies
Marketing your app with the correct strategies is very crucial for the health of your grocery delivery app. Every business has a defined plan and strategies at the beginning of the journey. However, these strategies and plans must be flexible with the changing demands and trends in the market. The other essential factor that is a part of marketing is the packaging of the products for delivery. If the packaging is not of good quality it results in the spillage or breakage of products leaving a negative impact on customers.
Solution: Planning and implementing efficient marketing strategies ahead of time will get visibility, credibility, and traction in the market. Use good quality packaging with attractive designs and colors to attract customers and make them remember your brand.
4. Poor Design and Responsiveness
Another factor is the poor design and the slow speed of the app. The main reason why customers shop online for groceries is to save time and have a smooth shopping experience without having to wait in queues or waste time searching for the items. An app that is not responsive, doesn’t provide an easy search feature and is difficult to navigate within disappoints customers. It is also evident that a good design of the app attracts and intrigues customers. Therefore, poor design is also a factor that results in the failure of grocery delivery apps.
Solution: Hire a qualified grocery delivery application development company that has experience in developing highly responsive apps with attractive designs and enjoys the reputation of creating apps with a good number of downloads.
5. Issues In Claiming Offers
Often times customers face issues with claiming offers within the app during the payment stage. The promo codes or offers provided by the grocery delivery app don’t work sometimes or are incorrect, which directly leads to customer loss as they end up not completing their order and using another app to place their order.
Solution: The grocery delivery business must ensure that the discounts, promo codes and offers work properly on the app. It should also provide customers with an option to get help or support for the genuine times the offer or promo code doesn’t work.
6. Inefficient Deliveries
With groceries, customers mostly expect the same hour delivery, which is sometimes not fulfilled by grocery delivery businesses. The issues of inefficient deliveries can be traced back to the dependency on delivery drivers. A grocery delivery app majorly relies on the capabilities and conduct of the delivery person to be able to make timely deliveries with the products being intact.
Solution: Ensure deliveries are done within the stipulated time. Set a delivery schedule with the aim of delivering the orders within 30 minutes. You can also train delivery persons and provide them rewards and incentives for their performance. This would help improve their conduct and save unnecessary costs for the business.
7. Market Trends
Lastly, customers are on a constant lookout for change and improvement in the services they receive. With changing market trends theirs always a pressure on grocery delivery businesses to make changes in their services and apps to entice customers. Moreover, grocery delivery apps need to update their features and offers as per the current market conditions. A grocery delivery app that doesn’t update with the changing market trends becomes obsolete and loses out on customers.
Solution: Get your grocery delivery app development company to provide you support and maintenance for your app to fix bugs, errors or o update additional features on your app. Research the market and plan ahead of time to introduce unique features and value proposition on your app.
While there are more reasons for the failure of grocery delivery apps, however, implementing the right solutions can help you avoid the reasons. As a business, you can leverage the technological advancements to stay ahead of the competition and to manage the grocery delivery app. Through this blog, the top 7 reasons why grocery delivery apps fail and how you can avoid them have been highlighted for every business to avoid making such mistakes,